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All Journal Jurnal Komunikasi MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Interaksi : Jurnal Ilmu Komunikasi MediaTor: Jurnal Komunikasi Ilmu Dakwah: Academic Journal for Homiletic Studies Jurnal ASPIKOM Jurnal Serambi Engineering Coverage: Journal of Strategic Communication Enrichment : Journal of Management ASPIRATION Journal Community Service Seminar and Community Engagement (COSECANT) ELIGIBLE : Journal of Social Sciences
DINDIN DIMYATI
Telkom University
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal ASPIKOM

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FACEBOOK USAGE TOWARDS READING INTEREST AT NEWS PORTAL MERDEKA.COM IN NORTH CIKARANG Dindin Dimyati; Juvenia Juvenia
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 3 (2017): Juli 2017
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.678 KB) | DOI: 10.24329/aspikom.v3i3.161

Abstract

Popularity of social media have grown since the early of 2000. They have eased people in exchanging information and sustaining relationship. In addition, social media have become an alternative for news distribution and consumption. One of popular social media platforms is Facebook in which many media organizations have utilized it as a medium for sharing information including news to provide up-to-date information, to increase article views, as well as to increase website traffics to visit their news portals. This research attempted to investigate the influence of Facebook usage towards reading interest at news portal merdeka.com, a study in North Cikarang. Theory used in this study wasUses and Gratification and the method was quantitative in nature. The data were collected through questionnaires for 100 respondents and SPSS 20 was employed to process the data. The result has shown that Facebook usage influenced 30.6% towards reading interest at news portal merdeka.com and the regression coefficient values obtained in this study was Y= 5.489 + 0.575X. In short, Facebook as a publication medium used by merdeka.com has successfullyincreasedreading interest to its news portal.
Co-Authors Aditya Kumar Shukla Aqila Sheila Zhafira Ardhariksa Zukhruf Kurniullah Christian Aditya Perdana Christian Aditya Perdana Dudi Rustandi Gusti Ayu Jayanti Oka Utami Haris Herdiansyah Haris Herdiansyah Haris Herdiansyah, Haris Heny Wahyu Tamara Dwi Lestari Hidayat, Endik Johan Krisnanto Runtuk Juvenia Juvenia Kurniawati, Laurencia Steffanie Mega Wijaya Melinda Stefani Yaputri Mohammad Shihab Nadiffa Habiba Makarim Pheseline Felim Riyanto Adji Ronny Juwono Roro Retno Wulan Rudy Erwi Kartiwa Rustono - Wijaya, Boy Sandy Surya Winda Prastika Johan Yunita Ismail, Yunita